GM India rolls out Chevrolet Spark marketing campaign

MumbaiGeneral Motors India has rolled out an integrated marketing campaign revolving around its mini car Chevrolet Spark, which follows the company's recent announcement of a limited period offer for Spark.The strategy takes a 360 degree approach and encompasses print, electronic, radio, digital, outdoor, cinema, CRM, showroom support, direct marketing, mall display activity and rural activation. "Our initial arsenal includes 25,000 cc of print, over 5,000 TV spots, 60,000 seconds of radio, 45,000 spots in cinemas and multiplexes, SMS blasts, etc. Further activities are planned that will leverage cross-promotions with brands that have similar quality and value propositions for the customer," said Ankush Arora, vice-president, sales, marketing and after-sales, GM India. GM India's network expansion drive for service centres is in full swing and 117 locations across India have now been covered with the state-of-the-art, customer-friendly, quick-response service points. By the end of this year, GM India intends reach out even better to its valued customers with a total of 125 sales points and 135 service outlets in place across the country. GM India is a wholly owned subsidiary of General Motors Corporation, with a state-of-the-art manufacturing facility in Halol, Gujarat. The company makes Chevrolet Tavera, Chevrolet Optra, Chevrolet Aveo, Chevrolet Aveo U-VA, Chevrolet SRV, Chevrolet Spark and Chevrolet Captiva for the Indian market.

by Televisionpoint.com Correspondent