"Get Charged" - Hindware's new brand communication does it

With the tagline "Get Charged" Hindware, the unprecedented market leader in sanitaryware has rolled out its new commercial aiming to build an emotional cord between the brand and the customers.People spend millions of rupees on interiors, exteriors or paints but when it comes to designing a bathroom people seem to compromise, despite the fact that a bathroom is the most essential part of your home. "Get Charged", the all new brand communication of Hindware talks about that exclusive space, a person needs for himself in today's busy world. The Campaign has been conceptualized keeping in mind the hectic schedule people have in today's working scenario. The new commercial aims to make people feel that a bathroom is an exclusive place in the house which is away from all worries and stress of life and where one can relax, think, unwind and rejuvenate his senses to get charged for what life brings ahead. The communication effectively motivates people to rejuvenate themselves at their own home in their own space and time. Team Hindware is confident that this powerful theme will garner consumer focus and establish brand resonance in customer minds as this new theme is universal in its brand appeal and transcends different target audiences. In today's fast-paced and ecologically tough environment, take the time to relax your mind, body, and soul with high quality whirlpools and bathtubs offered by Hindware. In the words of V Krishnamurthy, Head Marketing, Hindustan Sanitaryware & Industries Ltd. (HSIL), "today, a bathroom is not a just small cubical part of any home; it's an attitude of the people who live in that place as well as a relaxation place people are looking for rejuvenation. At the other end of the scale you've got people using the bathroom as a wellness centre, but wellness in terms of renewal ? they want to work upon the body. So you've got hydrotherapy happening in the bath using jets, you have massage showers - you have quite full-on bodywork happening in the bathroom." "The new brand communication of Hindware simply redefines the spaces by making them the most exclusive place for distressing and rejuvenating life," concluded V Krishnamurthy.

By NDTV Profit Copyright 2008.