Advertising Strategy of Lehar kurkure

Kurkure is one of the premier brands in the light snack industry in India. It is manufactured by the Frito Lay's Indian division and is marketed by Hirani Industries Corporation. Kurkure is named after the Hindi word 'crunchy' and is one of the popular food products in India. The product comes in 4 flavors to suit the tastes and styles of the consumers. Kurkure has also devised wonderful advertisement and marketing strategies to increase their reach to their target market. In order to increase their sales revenue, the brand has devised upon various advertising strategies. They have roped in various popular super stars to endorse their products. Endorsements by Bollywood Stars have been successful for a lot of brands and in this case too, it has helped increase the revenue of Kurkure. The latest endorsement of Kurkure is the leading actress, Juhi Chawla. The product is using the actress as their brand ambassador. The advertisement of Kurkure is based on funny sequences. Juhi Chawla has been endorsing the brand for a year.
The advertisement of the product comes up with plots of popular serials and films like Kyunki Saas Bhi Kabhi bahu thi, Jassi Jaisi koi Nahin and Mughal-e-Azam. The smart and funny tagline "masti bole to Kurkure" also adds color to the advertisement. The chirpy and charming personality of Juhi Chawla goes well with the name and taste of the brand. In addition to the charming advertisements, the taste of Kurkure has also led to its popularity. The snacks come in 4 flavors namely:
Green Chutney Rajasthani Style
Masala Munch
Red Chilli Chatka
Tamatar Hydrabadi A special flavor named Jaljhalo Hit was launched during Durga Puja in the year 2007. The market of Kurkure has increased to a great extent. The brand contributes around 40 % of the total revenue of Frito Lay India. Due to the immense popularity of the brand, the company has decided to introduce Kurkure overseas. The product has been introduced in United Kingdom, South Africa, Middle East and Australia. The product is available in small, middle and bumper packs. The endorsement by Juhi Chawla has really led to the popularity of the brand. It has made the brand more exciting and tempting. In addition to this, special offers are made to the consumers All these make Kurkure give the competitors a run for their money.

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